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Brand Resources

 

Overview

Boys & Girls Clubs’ brand voice is informative, trustworthy and engaging. Use these resources to ensure materials consistently represent our shared values.

  • Boys & Girls Clubs of America is singular.
  • Do not precede with “the.”
  • Always use the ampersand (&) in the name of our organization.

Last updated: October 2025

Logos

Use only official logo files. Please avoid editing or recoloring logos. Be sure logo box doesn’t cover other
text or graphics.

Primary Full-Color

Black

Reverse (White)

Brand Colors

Our palette conveys clarity and trust. Always check color contrast to meet accessibility standards.

Usage Rules

Do:

  • Use only approved Boys & Girls Club of the Coastside logos and colors.
  • Maintain clear space around the logo.
  • Be sure logo box doesn’t overlap with other content. (Remove background if necessary.)

Don’t:

  • Alter or recolor the logo.
  • Use unapproved background colors.
  • Replace the approved fonts with others.

Contact Information

Need help with brand questions?
kerri@bgccoastside.org
650-712-9710