Brand Resources
Overview
Boys & Girls Clubs’ brand voice is informative, trustworthy and engaging. Use these resources to ensure materials consistently represent our shared values.
- Boys & Girls Clubs of America is singular.
- Do not precede with “the.”
- Always use the ampersand (&) in the name of our organization.
Last updated: October 2025
Logos
Use only official logo files. Please avoid editing or recoloring logos. Be sure logo box doesn’t cover other
text or graphics.
Primary Full-Color
Black
Reverse (White)
Brand Colors
Our palette conveys clarity and trust. Always check color contrast to meet accessibility standards.
Usage Rules
Do:
- Use only approved Boys & Girls Club of the Coastside logos and colors.
- Maintain clear space around the logo.
- Be sure logo box doesn’t overlap with other content. (Remove background if necessary.)
Don’t:
- Alter or recolor the logo.
- Use unapproved background colors.
- Replace the approved fonts with others.
Contact Information
Need help with brand questions?
kerri@bgccoastside.org
650-712-9710

